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Words that connect and get under the skin and into the mind of the reader.
Words that sell, explain or simply entertain.
Long copy, short copy, a few captions or just a headline. |
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Client: Thamesfleet Printers
Brief:
Create an invasive, attention getting and memorable brochure featuring the client’s skills and services, which could be used for mailing or as a ‘leave piece’ by a representative. The brochure was also to feature a reply paid tear-off card.
The client agreed that it would be a good idea to avoid the usual cliches of printing machine pictures and endless lists of equipment. They did wish, however, to feature a new state of the art [at the time!] printing machine that they had recently acquired and of which they were justly proud. Other than this the brief was entirely open. |
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